Sunday, September 16, 2012

The Apple vs Samsung Lawsuit


Well, it's over. It's decided. And Apple won. The court decided to award Apple $1 billion of the $2.5 billion they were seeking in damages, too, so it's not a superficial win. It's pretty much a slam dunk. So now I get to rant. Incidentally, I just may start using YouTube for rants. But this one will be typed.

Now, I've been seeing videos and reading blogs with all sorts of arguments about this lawsuit, and a good many of them are chiding Apple for suing in the first place, or the courts for granting this judgement. One vlogger stated that Apple is stifling competition, and they used to be all about competition. Well, I disagree. In fact, I think this is promoting good and fair competition, and attempting to stifle piracy. Now before all the Galaxy/Android fanboys get all up in arms, consider the products that Apple was saying infringed upon their patents. It's not just rounded corners that's the problem. The problem is how Samsung's entire design strategy changed when Apple released the iPhone. And yes, other companies have changed their design strategy similarly, but none as aggressively as Samsung. If Samsung is to compete against Apple, then Samsung should be forced to be as innovative as Apple, not simply take Apple's own design and try to improve on it. The people who argue that the Galaxy looks nothing like the iPhone are being intentionally obtuse. It's a flat bar rectangle with rounded corners, a large screen, volume buttons on the side, and a home button at the bottom of the screen. Sure it's a bit larger, sure the back is curved, but seriously, without seeing logos, and without seeing the screen turned on, first time buyers who know nothing about them wouldn't know which is which. And I know that in the narrow world view of some people out there this may be hard to believe, but there really are people out there who know nothing about the designs of various cell phones on the market, and need to go to various stores to be educated. When they see such similar designs, it makes it difficult for each company's sales personnel to educate the consumer on the differences.



The iPad/Samsung Note 10 issue is another prime example of that. Again, Samsung fanboys don't like to hear it, but Samsung is literally riding on Apple's success and by copying it so blatantly, hoping that consumers won't know the difference, and will buy the lower priced offering. But lower price is not necessarily better price. The consumer needs to decide for themselves which OS is better suited to their needs, as well as which hardware serves them better. Again, for consumers who know nothing about these devices, the difference is hard to see when companies copy each other.

Samsung has even done the same thing with their latest offerings of laptop computers, looking very much like a MacBook Pro. Now, Apple isn't concerned about those of us who know the differences. They're concerned about those who don't. Apple really does appreciate fair competition. But copying their design so close that the uneducated consumer can't readily see the difference in hopes that they'll buy your product because it's a little lower priced is not fair competition. That's not innovation that pushes your own company, or your competition, to do better.

And let's not forget: The jury (none of whom owned Apple products) decided that certain Samsung documents requested by the court indicated quite clearly that Samsung fully intended to copy Apple in this way, and was fully aware that they may be infringing upon Apple's patents. So fanboys, your beloved Samsung is far from innocent here.

Incidentally, I saw a comment on a YouTube video stating something to the effect basically that this decision meant that Microsoft could sue Apple for copying their OS. The poster was rather young of course. Obviously not old enough to have educated him or herself on the actual OS timelines. Apple came out with the graphical OS first, not Microsoft. So going by that person's logic, this decision would mean that Apple could sue Microsoft. Now, it doesn't, of course. That would be a great stretch of the ramifications of this decision. But I just wanted to set that straight. Apple had the GUI first, not Microsoft. And in case anyone reading this thinks I'm just a diehard Apple fanboy, read my previous blog entry. You'll see that I'm currently on the fence with my loyalties. All I'm doing here is pointing out the facts of the lawsuit, which some Samsung fanboys would rather gloss over and intentionally obfuscate.

~Mahalo~

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