Well, by now, many of you are aware of the fact that U2 released their new album this week, for free, on iTunes. That wasn't a problem. The problem is that Apple did not just make it available for users to download freely. Oh no. They distributed it automatically to all users. Yes. So millions of iTunes users were finding a new album suddenly added to their collection, want it or not.
Now of course, I don't fault U2 for this, I fault Apple. And as much as I don't like to jump on the bandwagon of comparing Tim Cook to Steve Jobs, I have to say, in this instance, Steve wouldn't have done that. How do I know? Simple. Steve was a firm believer that the customer should have to *always* confirm that they wanted to perform an action, or allow permissions or agree to terms and conditions. Steve believed that the user should always have to accept and confirm these actions, so that the user could never come back on Apple and say "Hey, I didn't know you were doing that" or "Hey, I didn't authorize that". Jony Ive has mentioned this in interviews, as has Phil Schiller. So that's how I know Steve wouldn't have done this, even though Steve was a fan of U2, and a friend of Bono.
Do we need to string Tim up for this? Of course not. He's probably learned his lesson from this little experiment, and the various dept VPs are probably giving him a lot of I told you sos.
Now if you'll excuse me, I need to remove from my collection a mediocre album that I did not ask for.
~Mahalo~
